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RegisterCommon business frameworks
As a project manager, you have to take actions to boost sales and improve products. Here below some technics to help to build the reflection.
Buying process -> sales boost
- AIDA: Attention > Interest > Desire > Action
- REAN: Reach > Engage > Activate > Nurture
Product -> marketing plan
- Marketing mix (4 Ps): Product - Price - Promotion - Place
Environment and product -> decision
- SWOT: Strengths(internal good) - Weaknesses(internal bad) - Opportunities(external good) - Threats(external bad)
- 5 Cs: Company - Competitors - Customers - Collaborators - Climate
- Business Lean Canvas:
Industry analyses
- Porter's 5 forces: Rivalry among existing competitors - Buyer power - Supplier power - Threat of substitutes - New entrants